Get to know Nike, the World’s Most Wanted Phenomenal Shoe Brand

The apparel industry is currently crowded with brands that are familiar to Nike. Nike’s presence in fact makes the competition map of the apparel industry increasingly heated because Nike managed to become a sponsor of several sports clubs around the world. Not only that, Nike is even said to have managed to become a sports support device around the world.

Behind the success of the name Nike in fact can not be separated from the hard efforts in developing the brand that is famous for the Air Max series shoes. One of the most meritorious people behind Nike’s big names is Phil Knight who is none other than the owner of the Nike brand. Nike’s worldwide success made Phil one of the richest men in America.

For those of you who want to know more about how Phil developed the Nike brand, our article this time will discuss further. Here’s the full review:

The Beginning of Nike

The idea of founding the Nike brand originally came not from Phil Knight but from his colleague who worked as a coach at Freshman Football at Standford University, namely Bill. Seeing the pretty good business prospects led Phil to approve the invitation and start creating a business concept.

One of the interesting things about the establishment of the Nike brand is its founder who still has his own expertise where one has the ability in the field of business and the other understands the target market that the brand wants to target, namely the field of sports. The collaboration of the two makes the establishment of this business increasingly has considerable potential in mastering the market.

Nike’s first name was not Nike as we know it today, but blue ribbon sport. The main goal of establishing this sports shoes business is to present sports shoes products for athletic sports with good quality but still offer a relatively cheaper price compared to shoes on the market.

Initially the athletic shoe market has been controlled by brands from Germany. Although it has a good quality in fact the price is quite high at that time so not many can enjoy the product.

In response to these challenges, Bill imported sports shoes from Japan where he is currently cooperating with Japanese Onitsuke Tiger (Asics) to present quality sports shoes products but at a fairly affordable price for American consumers.

Business Becomes Growing and Increasingly Known to The American Public

The presence of Blue Ribbon Sport is actually able to attract a lot of attention from American consumers. This is because Phil was able to produce experiments by creating innovative products mainly from the anti-mainstream design side.

The high public interest in products issued by Blue Ribbon can be seen from its official retail store that opened in the Pico Boulevard area of Santa Monica California. Interestingly this store is the forerunner of the birth of the Nike brand that we now know.

Blue Ribbon Sport’s business journey grew larger when working with an entrepreneur named Jeff Johnson. The cooperation succeeded in producing sports shoes with the name “Cortez” training shoe. Again this brand reaped success by marked the practice of this product in the American market.

Not stopping there, Phil again developed a product with waffle patterned soles that are ultimately widely applied in modern shoes today. Until now waffle outsole successfully gave birth to several famous series namely Waffle Racer, Air Force One, Air Max 93, Air Max 95 and Air Max 97.

Nike Brand Birth

The birth of the Nike brand is quite unique where Jess as one of the foundrs of Nike had a dream and told it to the two founders of Blue Ribbon Sport. Jeff asked to change the name of Blue Ribbon Sport to Nike and presented a simple logo with the slogan “Just Do It”.

Nike’s big name at the time boomed after producing special shoes used by US Olympic Trials athletes in Eunege, Oregon. The shoes with the name “Moon Shoes” managed to attract a lot of attention from the athletes to the general public. From here Nike has a stepping stone where less than 3 years the Nike brand is able to control 50% of the market share in America.

Not stopping there, Nike also spread its wings by expanding to several countries in Asia and Europe. The expansion was warmly welcomed by customers until finally put Nike into a shoe brand that was quite successful in its time.

Nike Brand Travel in Asia

Nike shoe manufacturing initially failed when made in the United States until eventually Nike made shoes made in Asia where originally made in Japan then moved to South Korea and Taiwan and not long ago Nike products were made in China and Southeast Asia.

Nike’s brand approach across Asia began in South Korea and Taiwan in 1972 due to the cheap labor there and joined the Adidas and Reebok brands. Thanks to the wider market interest, Nike eventually began to go a step further. But instead of owning its own factory Nike was instead contracted by local Korean and Taiwanese manufacturers.

Because of this, Nike eventually moved its production in China in the 1980s by cooperating with state-owned companies. But unfortunately this big step actually brought disaster where Nike then moved its production back to Taiwan because of the cost of labor is much cheaper.

Nike’s journey did not always go smoothly where in the late 1980s there was upheaval by workers in South Korea, resulting in an increase in wage levels and a loss of quality supervision by the Korean government at the time.

The move by the workers led many investors to flee ginseng country. Seeing this, Nike eventually moved production to Southern Thailand and Indonesia to get a cheaper and hassle-free workforce.

By moving its production to Indonesia and Thailand it is said that Nike has slashed most of its production costs paid in South Korea. With the establishment of production in the southeast Asia region it was also followed by the establishment of several associations headquartered in Taiwan in Southeast Asian countries.

Another reason for moving Nike shoe production in 1988 from South Korea to Taiwan was the loss of special access to the U.S. market that had long been enjoyed as a developing country. Which at that time was still under the General Preference System or known as GPS United States. Some investors eventually moved to southeast Asia, mainly Thailand, Indonesia and China.

Of Nike’s three shoe suppliers in 1992, three were Taiwan-based companies that had production in China and the rest operated in South Korea, and Indonesia.

Nike’s Development in Asia

Nike shoe production has been in operation since 1988 where almost one-third of Nike’s total collection is manufactured in Indonesia. Tony Band as the coordinator of Nike Indonesia brand explained at his press conference in November 1994 has had 11 contractors. 11 of them are companies originally associated with Nike South Korea and Taiwan.

The production base also produces other brands such as Reebok, Adidas and Puma. Nike and its contractors based in Indonesia in fact also have a fairly close relationship where each employee conducts quality control over the quality of products in accordance with nike brand standards.

Until now Nike shoe production base is spread in several regions in Indonesia where some of them are located in Tangerang and Serang which is located not too far from Jakarta.

The factories that produce Nike shoes in Indonesia are generally held by Korea. While mid-level managers, to supervisors also come from Korea and Indonesia. While the production part comes from Indonesia mainly female gender with an age range between 16 to 22 years.

Becoming a Premium Brand Through Struggle

Here are some things you need to know about the Nike brand whose products are now sought after by people around the world. Until now Nike shoes are included in several ranges of shoes with premium quality that are also widely used by athletes around the world.

Choosing Shoes to Keep Your Feet Healthy

Going to work, college, hangout, or sports certainly requires the right shoes. If you buy shoes incorrectly, your feet can get blisters and pain. So as not to drop the wrong choice, check out the tips on choosing the right shoes below.

How do shoes affect foot health?

Before knowing about tips on choosing shoes, it’s a good idea to know first how shoes affect the health of our feet.

Choosing the right shoes will keep you from getting injured. Shoes that are not suitable in shape and size can put pressure on the joints and friction on the skin of the feet. As a result, not only blistered foot skin.

Quoted from the Victoria State Government, problems that may occur on the feet due to shoe wear mistakes, among others:

The foot can be injured, ranging from blistered foot skin, pain in the toes or ankles, to the shape of the toe bone that can change.
Choosing inappropriate shoes can also exacerbate pain or arthritis in the knees and ankles.
Inappropriate shoes can make it difficult for you to walk properly and cause discomfort when standing or walking.

Tips for choosing the right shoes

To be free from foot problems, follow these tips on choosing shoes correctly.

1. Buy shoes during the day

Tips on choosing shoes on this one may sound strange to you. However, do you know if the time to buy shoes turns out to affect the shoes to be selected.

The best time to buy shoes is during the day. Why? During the day, the size of your feet changes to larger.

Especially if you have previously walked around the store, the size of the legs will definitely increase. That’s why buying shoes during the day can prevent you from buying small shoes.

2. Look at the shoes carefully

If you have found shoes that attract attention, do not immediately decide to buy them. Remember to choose the right shoes, not just judged by attractive designs or colors.

There are several tips that you need to pay attention to when choosing shoes, namely:

  • Choose the type of shoes according to their activity
  • Check the condition of the shoes, is there any damage or defects
  • Choose the shoe material you want, whether it’s rubber, leather, nylon, or canvas
  • Check the thickness of the shoe soles and choose ones that do not wear easily (eroded)
  • Check the weight of your shoes and choose which one is suitable for your activity
  • Check the robustness of the shoes, especially for high heels that are prone to break the right part.

3. Find the right shoe size

You may remember well the size of the shoes you usually wear. However, the size of the legs can change to larger over time.

Moreover, some shoe manufacturers also have a slight difference in size. That’s why, one of the tips when choosing shoes to buy is to scale back your feet.

Make sure that the size does match the size of your current leg.

4. Try the shoes

Once you’ve found the right size, you should try them out. Ask the store clerk to look for shoes according to the size you requested.

Well, when trying on shoes, feel the comfort on your feet. Make sure there is little space between the tips of the feet and the tips of the shoes. Then, move your toes to check for wiggle room for your toes.

Also try to stand up and walk for a while making sure your shoes are comfortable to wear.

If your feet feel depressed and your toes can’t move freely, replace them with larger sizes.

For more confidence, try to walk on the surface of the tiled and carpeted floor.

Other tips when choosing shoes, if necessary bring socks when you buy shoes. Use these socks to ensure that the shoes you choose are sized and comfortable.

How to Make Oversized Shoes To Be Comfortable to Wear

Fear of narrowness, is the reason most people choose shoes that are larger than the size of their feet. In fact, oversized shoes can cause discomfort when worn.
If you have already purchased oversized shoes, can shoes be used?
How do I outsmart oversized shoes to stay comfortable to wear?
Problems arising from wearing oversized shoes?

Not only discomfort, wearing oversized shoes can also cause a variety of problems. Oversized shoes make your way of walking weird. This inappropriate shoe size can make it prone to tripping, even falling.

Looseness of shoes can also make the toenails peck forward every step. As a result, your nails can blister and blacken. In some cases, friction and impact on the toenails can cause bunions, i.e. the appearance of bone lumps in the big toe.

You certainly didn’t do that, did you? Well, you need to rotate your brain to figure out how to outsmart oversized shoes to make them comfortable to wear. However, do not force the will if the difference in the size of your shoes and feet is large enough.
How to outsmart oversized shoes to make them comfortable to wear

As long as the difference in shoe size with feet is not too big, you can still outsmart them. Follow some ways to outsmart them so that loose shoes can be worn, not just on the shoe rack.

1. Wear thick socks or fold socks

Wearing socks not only prevents foot odor, but can also prevent foot skin blistering due to friction. Not only that, you can choose thicker socks so that the shoes are no longer oversized.

In addition to choosing thicker socks, you can also fold socks. Choose socks that are longer in size. Then, just put the legs in half, not the ends. Then fold your socks down to be stepped on. This way of outsmarting oversized shoes aims to increase the volume of the feet.

However, you need to be careful using this way. Because, thick socks are prone to cause sweaty feet. In the long run, the condition of the feet and shoes becomes damp. Foot fungus can multiply rapidly and cause infection.

So, don’t forget to open your shoes occasionally so that the skin of the feet can breathe. Keep your feet, socks, and shoes clean.

2. Add the leg turtle

In addition to wearing socks, you can also clog the front of the shoe with tissues, newspapers, or foam. How to outsmart these oversized shoes can prevent your toenails will not be knocked on the front of the shoe.

The rules are the same, you also need to open the shoes so that the leather of the shoes can breathe. Don’t forget to change the tissue or newspaper as often as possible and make sure your feet and shoes are always clean.

3. Wear extra soles inside the shoes

The next way to outsmart oversized shoes is to use additional soles. However, this sole is not added to the bottom of the shoe, but rather the inside of the shoe (insole). That way, the sole layer will reduce the oversized shoe space.

You can look for additional insole at shoe stores or shoe care. Bring your shoes when buying them, so you don’t choose the right sole size.